The Binns Difference
Personal Shopping
Is What We Are
We don’t simply offer personal shopping as a service — our team are personal shoppers. Proactive, dedicated, and deeply invested in each client relationship.
Our Philosophy
Shopping Is an Experience, Not a Transaction
Since 1925, Binns has operated on a simple belief: that great service means knowing your clients — not just what they buy, but who they are, what they love, and what occasions shape their lives.
Our team builds relationships that span generations. We have dressed mothers and daughters, attended weddings and galas, and been trusted with wardrobes for nearly every chapter of a woman’s life.
This is the Binns way. It always has been. It always will be.
Binns is more than a store — it is a lifestyle. Our sales staff takes the time to get to know you so you can receive the best service possible.
Binns of Williamsburg
How It Works
The Binns Client Experience
Reach Out
Call us, send a message, or simply walk through our door. There is no appointment required for a visit — though we welcome them.
We Listen
Our team takes the time to understand your style, needs, and occasions. This is the foundation of a relationship that often spans years.
We Curate
Based on what we learn, we pull from across our seven departments — and keep you in mind on every future buying trip and new arrival.
We Stay in Touch
We proactively reach out when we find something we know you’ll love. Many of our clients have been hearing from us for decades.
What We Offer
Our Personal Shopping Services
Proactive Client Outreach
When something arrives that we know you’ll love, we reach out. Our team takes the time to know each client’s taste, size, lifestyle, and budget — so we can alert you the moment the right piece arrives.
Private Appointments
For a dedicated, unhurried shopping experience, we’re happy to arrange a private appointment with one of our specialists. The store, the expertise, and our undivided attention — just for you.
Trunk Shows & Events
Our trunk shows are events. Preview exclusive new collections from featured designers, meet representatives, and be among the first to access new arrivals before they reach the floor.
Occasion & Gift Dressing
Whether you need the perfect ensemble for a gala, a mother-of-the-bride look, or an extraordinary gift for someone you love — we listen, we counsel, and we find exactly the right answer.
Wardrobe Consultation
Sometimes a fresh perspective makes all the difference. Our team can review your wardrobe, identify gaps, and help you build a collection that works beautifully across seasons and occasions.
Beyond the Fitting Room
Our service doesn’t end at the door. Special alterations, gift wrapping, extended returns for long-standing clients, and the kind of courtesies that have made us part of Williamsburg’s story for a century.
Begin Your Binns Experience
We’d Love to Meet You
Whether you visit us in store, call to speak with a member of our team, or send us a message — we look forward to getting to know you.